Case Study: The Future of Fitness Data
The Brief
Fit:match is a 3D scanning technology company that leverages its vast database of scanned body shapes to match new users with their closest “digital twin” in the database. Through the company’s proprietary methodology Fit:match can recommend sizes that align closest with the user’s unique shape. The technology is based on over 1,000 metrics. The results are better sizing, fit and comfort. Aside from use in the retail and consumer market, Fit:match offers the technology in the wellness segment helping doctors and patients in body transformation procedures.
Fit:match is now eyeing a new market: fitness. But how do you engage customers?
Research and Development
HEAD OF MARKETING, FIT:MATCH.AI
The Solution
Corner of Fifth proposed conducting a targeted survey of athletes in a variety of sports and activities — from ballet and soccer to running and weight training. The Corner of Fifth team then designed the survey and created a detailed timeline to keep the project on track.
While the survey was launched, Corner of Fifth collaborated with the marketers at Fit:match to conducted video meetings with real athletes. The idea was to create a report that touted the quantitative findings of the survey along with the qualitative “narratives” of the athletes. The report would also serve as an evergreen platform for Fit:match executives to showcase their thought and product leadership.
The results of the survey showed that a staggering 89.4% of those polled expressed interest in using a 3D body scanning app to gather insights on their body shape and size.
The report noted that by incorporating Fit:match’s patented 3D scanning app into their training regimens, athletes can gain valuable insights into their body composition, track progress with visualization tools, and identify asymmetries that could lead to injury. “This data-driven approach has the potential to revolutionize athletic performance optimization, empowering athletes to train smarter, achieve peak performance, and ultimately reach their full potential,” the report’s authors said.
The report was then distributed and is being used as marketing tool; and supported by a social media campaign.
To read the report, click here.
