branding; art direction; photo direction; web design
WellTech
We worked with the up and coming medical supply company to spread marketing messaging, create new relationships in the medical community and generate sales.
The Brief
Well Tech is a small medical supply operation, focused within pockets of the Midwest (geographically) and on VascuTherm 5 compression therapy technology (medicinally). Their company is centered around providing advanced pain relief post-surgery or injury, or for those with chronic conditions, through iceless cold compression therapy. Well Tech approached Corner of Fifth primarily to curate marketing tools that would launch them into the veteran marketplace specifically, while also aiming messaging at both the medical community, and the veterans themselves.
Research and Development
While Well Tech has strong relationships with hospitals already established, perfecting the messaging of the company's capabilities and solutions for a veteran audience was the challenge. The company wanted to control the narrative with both the medical community and the patients dually, while also serving their sales reps with the right summarized language and solution touchpoints that were most important in assisting with sales and contracts.
“The final product blew us away and will be used to help us reach more customers.
As a growth company, we are excited to continue our journey with Corner of Fifth at our side.”
—jason kalO, CEO, WELLTECH
The Solution
After consulting with the co-owners of Well Tech, Corner of Fifth developed two marketing pamphlets, custom designed and written to informative, yet emotionally stimulating towards the veteran community looking for healing and non-intensive corrective care. The materials were delivered as both printed and digital pieces of collateral, and incorporated custom infographics, a case for iceless cold compression therapy, detail on the specific medical equipment used by Well Tech and reasons for why this is best suited for the veteran community.
Deployment and Results
Each of the two custom marketing pamphlets were aimed at doctors and patients separately with adjusted messaging, relevant imagery and calls to action. Well Tech also used these pamphlets as branding and prospecting materials, giving dozens of copies to their sales representatives in different cities and territories, using them as talking points within hospitals and networks of prospective patients inside and outside of veteran communities. The marketing tools resulted in increased visibility for the brand in their desired market, and sales/client bookings of their technology with new and recurring patients.
