What are the Tools and Marketing Strategies Content Creators Need to Be Successful?

Step aside journalists, I’m TikTok-ing over here.

Content creators had a big moment at the Democratic National Convention (DNC) in Chicago last week. For the first time, more than 200 social media influencers were given media access to the DNC with some even speaking at the podium.

The emergence of digital creators has been a steady climb with profitable results. So it was only a matter of time before content makers took the spotlight on the national political stage. But from a marketing perspective, what are the tools and strategies needed today to be successful?

Tools of the trade

To thrive in today’s competitive content landscape, digital content producers need a combination of effective tools and strategic marketing approaches. Here are some essentials:

Content creation tools include writing tools such as Google Docs, Grammarly and Hemingway Editor. 

Design tools are also needed, and include Canva and Adobe Creative Suite. For video editing, Adobe Premiere Pro and DaVinci Resolve are go-to’s. And for audio editing, consider Audacity or even GarageBand.

Of course, creators need to leverage SEO tools such as keyword research platforms, which include Google Keyword Planner, SEMrush and Ahrefs. On-page SEO tools that are useful include Yoast SEO and SEOPress. For website analytics, Google Analytics is a must-have. And for social media analytics, top creators turn to Facebook Insights and Twitter Analytics. For social media management, Buffer and Hootsuite are tops. And for engagement, SocialPilot and Sprout Social are favorites.

When it comes to developing a marketing strategy, consider these approaches:

• Define your target audience: Understand their needs, interests, and preferences.
• Create a content calendar: Plan your content topics, formats, and publishing schedule.  
• Optimize for SEO: Use relevant keywords, meta descriptions, and headings to improve search engine visibility.

For distribution, try these tactics:

• Leverage social media: Share your content on relevant platforms and engage with your audience.
• Email marketing: Build an email list and send regular newsletters to promote your content.
• Influencer marketing: Collaborate with influencers in your niche to reach a wider audience.
• Paid advertising: Consider using platforms like Google Ads or social media advertising to promote your content.

Finally, with analytics and optimization, creators need to regularly monitor site traffic, engagement and conversions and then analyze results to identify what’s working and what’s not — and then make adjustments accordingly.

By combining the right tools with effective marketing strategies, content producers can create high-quality, engaging content that resonates with their target audience and drives results. Good luck!