Podcast
May 19 2026
Multimedia Plus co-founders David and Jodi Harouche explain how their associate-facing platform Insight turns in-between-customer time into a competitive advantage for retail brands. With 29 years serving clients from Dollar Tree to Giorgio Armani, they make the case that passion and storytelling are what AI cannot replicate — and preview an AI pipeline that generates branded product video in under
Cass Spencer
Multimedia Plus co-founders David and Jodi Harouche explain how their associate-facing platform Insight turns in-between-customer time into a competitive advantage for retail brands. With 29 years serving clients from Dollar Tree to Giorgio Armani, they make the case that passion and storytelling are what AI cannot replicate — and preview an AI pipeline that generates branded product video in under 20 minutes.
The gap between what a customer already knows — Google-researched, review-checked, price-compared — and what your associate knows is narrowing fast. Multimedia Plus has spent 29 years building the technology to close it from the inside. Their platform, Insight, wasn’t designed as a training tool; it was designed as an intelligence layer for the frontline.
David Harouche
David Harouche — CEO, CTO, and original architect of the platform — traces the origin story: a video production company watching its own content sit shrink-wrapped in store back rooms, and deciding to build something that could actually track whether it landed. Two decades later, Insight spans retail verticals from luxury to dollar stores, managing training, tasks, communications, and forums for associates who are increasingly expected to do more with less floor coverage. The newest addition, MMP AI Studio, can scrape a product URL, write a script, and generate a branded 30-to-90-second AI video in under 20 minutes.
Jodi Harouche
Jodi Harouche — President, CCO, and the use-case mind behind the platform — makes a sharper argument. The point isn’t compliance. It’s what she calls “pixie dust”: the insider knowledge, the early access to brand narrative, the story a young associate can tell that a customer cannot find on any website. Calibrating that content by brand tier, by audience age, by the expectations a customer brings through the door — that’s the design challenge Multimedia Plus has spent three decades solving.
The conversation also takes a personal turn: David and Jodi share the story of JZIPs, a nonprofit born out of their son Jordan’s cancer diagnosis at 15 and their search to make hospital garments feel human again. Twenty thousand units into 52 hospitals later, it’s a second kind of frontline work entirely.
David and Jodi’s charity: JZIPS
Related article: The LMS Is Out. Mobile Associate Platforms Are In. Here’s Who’s Leading.
Relevant podcast episode: David Dorf / AWS on AI in retail operations
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